Brands On Brands | Personal Branding & Business Coaching

Today we are talking about the power of business networking, the power of building relationships, and we're going behind the scenes of one of my last business trips.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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Today we're reviewing my new book, Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too!

We're walking through what's in the book, sharing some reviews, and highlighting what you can look forward to when you read it.

Here's a quick overview:

In this episode, we talk about my new book coming out on July 31st, 2024 called...

Front & Center Leadership - How Leaders Use Personal Branding to Stand Out and How You Can Too

Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement.

This book leads you step-by-step through the personal branding process. In this...

Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers...

We are diving into personal brand storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand.

Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his agency, Park and Co, for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedspot named the number one Business Storytelling podcast for 2022.

Find out more about Park Howell at https://businessofstory.com/

O...

Learn how to get people to subscribe to your newsletter and how to develop that into a paid membership. Today we are discussing email marketing, subscriptions, memberships, and personal branding with Liz Wilcox, the Fresh Princess of Email.

Liz Wilcox is an email strategist and keynote speaker who shows small businesses, how to build online relationships and make money with emails. She's best known for selling a blog, turning a nine-dollar offer into multiple six figures without ads, and her fantastic email templates.

One more fun fact about Liz Wilcox... She is now also a...

Today we talk to Elle Petrillo from Brand Builders Group about the inner workings of how you build a personal brand. We'll discuss the step-by-step process, the different paths forward, what to do, and how to prioritize on your personal brand journey.

Elle Petrillo is an acclaimed sales and personal branding expert who has committed her career to mastering both digital and offline sales. As a founding member of Brand Builders Group (created by AJ and Rory Vaden), she assumes the role of a trusted advisor, harnessing her passion and expertise to catapult the personal brands of e...

Learn how to become a thought leader within your organization and how to think about your career inside and outside of your corporate job. Today we are talking to Shawn Kanungo (https://shawnkanungo.com/). Shawn is the author of a new book called The Bold Ones, and previously spent 12 years at Deloitte working closely with leaders to better plan for disruptive innovation. He's a globally recognized innovation strategist and best-selling author. His content on innovation has garnered millions of views online.

He's been recognized as Edify's Top 40 Under 40. In 2021, he was named by Forbes as the best...

Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo. 

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference. 

He successfully exited the Content Marketing Institute in 2016 an...

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe released a book in 2021 called "Thursday Is The New Friday", which examines a four-day workweek and its benefits.

He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the #1 podcast for counselors called the Practice Of The Practice Podcast.

HIGHLIGHTS:

Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021.

The Brands On Brands Podcast with Brandon Birkmeyer

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In this episode, Brandon shares his insights and experience building online courses and mini courses. He speaks about his journey of creating an extensive podcast branding academy course and the challenges he had faced. Brandon also explains how mini courses are a viable solution for packaging knowledge in a concise and focused manner, creating quick and impactful learning experiences.

He shares his own process of developing mini courses and provides examples of the different types of mini courses he has created. The episode also covers the possible business models to be explored in the course space and...

This week we’re talking about 5 templates to help you introduce yourself online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. 

I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.

HIGHLIGHTS:

What personal branding lessons can you learn from the most popular video game character in history? Today we look at the character Mario from the Super Mario Brothers video game series. We discuss Super Mario's history, the character's evolution as a brand, and the lessons that can be learned from this brand journey, including patience, adaptability, and vision.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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This is our personal branding profile on actor Adam Driver, discussing his achievements, career, and personal branding lessons that led to his success. This week we explore the themes of focus, self-doubt, and having a mission in chasing creative pursuits and building a personal brand.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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One of the most underused strategies for building a personal brand is to step up as a role player. Today we talk about the power of becoming known for a specialized skill, how to lean into your reputation, and leveraging influential relationships as a role player.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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What personal brand lessons can you learn from a Ken doll? Everyone knows about Barbie dolls and the blockbuster Barbie movie. For me, the standout character in that movie was Ken. We'll dive into the lessons you can learn from Ken, his relationship with Barbie, and how to develop a personal brand leveraging your relationships and the popularity of people you know.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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Today we're talking about finding Personal Brand Clarity. Learn how to talk about who you are, what your ideas are, and how to be clear with your content.

This is the Brands On Brands Podcast with Brandon Birkmeyer

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JOIN THE PODCAST BRANDING ACADEMY

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THE PODCAST WALKTHROUGH & WORKSHEETS

Quickly attract your first or next 1000 listeners...

Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen.

Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural studio week.

She's a renowned marketing and business mentor...

Learn what matters on YouTube and video content creators, how to get started, the mindset, the skills, and how to work as a creator. 

Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel that has over 500,000 subscribers and 35 million views.

He's considered one of today's leading experts on the creator economy and is the founder of Awesome Creator Academy, which coaches other creators to help them build a full-time income. He's p...

Personal branding demands personal development. Upskilling is a huge step in personal development. But how do you systematize your own personal growth? Today we talk about how to create processes for developing and mastering new skills like networking, public speaking, presentations, writing, and content creation.

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We're talking to Grant Baldwin, founder of the Speaker Lab. Learn how he built his professional speaking business, coaching programs, and the Speaker Lab community.

Despite starting his speaking career with no audience, no following, and no network, Grant earned over 2 million dollars from 500+ paid engagements all over the world. He's done everything from workshops to keynotes in front of 13, 000+ people. And he did all of that without using traditional booking agents or speaker bureaus.

In 2015, he founded The Speaker Lab (www.thespeakerlab.com) to give people the resources he wished he had when he...

Personal Branding requires you to get good at upskilling. Today we're talking about putting in the work to improve your public speaking, presenting, creating content, networking, marketing, and more. It takes practice, practice, practice to grow as a personal brand.

This is the Brands On Brands Podcast with Brandon Birkmeyer.

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Learn the business of public speaking and book writing. Today we are talking to Stan Phelps, a Forbes contributor, TEDx speaker, IBM futurist, and certified speaking professional.

He's the bestselling author of the popular Goldfish business book series (https://stanphelps.com/) including his first book, Purple Goldfish: 12 Ways to Win Customers & Influence Word of Mouth, which is all about delivering extraordinary customer experiences.

We go behind the scenes today with Stan to talk about how he launched his speaking career, and how we got started writing books and developing his business and influence.

T...

Have a big idea? How do you translate one big platform idea into different formats such as a keynote presentation, a training program, a book, a podcast, or even a digital course? Today, learn how to write your keynote speech versus how to write your book, and more!

This is the Brands On Brands Podcast with Brandon Birkmeyer.

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Today we talk about short-form videos and how to leverage short-form videos to build a following across TikTok, Instagram, Facebook, and YouTube. We also cover my 5 useful websites for content creators.

Our guest today is Austin Armstrong. 

He is a lifelong digital marketer, public speaker, and host of the TikTok Podcast called Business Tok (www.businesstokpodcast.com). He's also the CEO of Socialty Pro (www.socialtypro.com), an organic SEO and Vertical Video Marketing Agency, and the CEO of Syllaby (www.syllaby.io), which is a brand new marketing tool that helps business owners create a...

Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant.

Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now.

Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several...

Learn how Andrea Vahl built her personal brand as a Facebook Marketing expert and keynote speaker. We discuss how she built her ad agency, became a keynote speaker, and co-authored the book Facebook Marketing All-in-One for Dummies.

We also dive into how to run Facebook ads for personal branding with real examples of how she's actually running them today, now that she is launching a second brand and pivoting to expand her business.

This is the Brands On Brands Podcast with Brandon Birkmeyer.

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Learn all things personal branding design as we chat with a former creative director turned YouTuber, with over 270,000 subscribers on his channel which teaches graphic design, brand strategy, and personal branding.

Our guest is Philip VanDusen, a creative entrepreneur and principal of his agency and global brand consultancy, Verhaal Brand Design (https://www.philipvandusen.com). Philip is the host of the Brand Design Masters podcast and a recognized industry thought leader who shares his experience in marketing, design, and entrepreneurship.

Philip has over 25 years of experience in brand strategy, graphic design, and creative leadership for...

Kat Norton made $100K in a day on TikTok. Learn how she gets people to watch her videos on TikTok, how she turned that into high-selling digital courses, and then coaching programs and training and speaking. This is the creator economy at its finest.

Our guest today, Kat Norton, is also known as Miss Excel because on TikTok she teaches you how to use Microsoft Excel. And now all the other Microsoft suite of products and more, and she does it while being very, VERY entertaining. See more at https://www.miss-excel.com.

Since June...

Learn the benefits of working with an agency to develop your personal brand. Today we dive into personal brand identity, social media strategy, and specific LinkedIn tactics to grow your reputation. For any entrepreneur, executive, aspiring thought leader, or anyone whose reputation is part of their business, today's show covers your best path forward toward influence.

Our guest today is Nicole Williamson. She's the chief branding officer at Zilker Media, one of Austin's fastest-growing PR and branding firms. (https://zilkermedia.com/)

Zilker Media is an award-winning boutique agency, providing end-to-end brand building for some of...

Learn about storytelling, big ideas, and messaging today with our guest, Tamsen Webster.

Tamsen Webster is a former TEDx executive producer and current idea strategist. She also was most recently named to the Thinkers50 Radar "Thinkers to Watch Class of 2022", and she's the author of a book that came out in May 2021 called Find Your Red Thread: Make Your Big Ideas Irresistible. 

We dive into the topics in the book today. All about how to come up with great ideas and how to use storytelling to get those ideas across to your audience, to your cu...

We are talking about self-publishing. Learn how to write a book, promote a book, and publish a book as a self-published author. 

Our guest Julie Broad is the founder of a self-publishing services firm called, Book Launchers (https://www.booklaunchers.com). Her popular YouTube channel, Book Launchers TV, and author of a book called More Than Cash Flow, which topped Amazon, and another book called The New Brand You. Her latest book from 2021 is called Self-Publish and Succeed, and has now won 13 different Indie publishing awards.

She is an expert on writing a book with ma...

We are diving into storytelling in-depth today. Learn the storytelling framework, its key components, and how to get storytelling in your life, storytelling in your business, and storytelling for your brand.

Our guest today is Park Howell. He's a 35+ year veteran of the brand marketing game. He ran his own agency called Park and Co for 20 years and began teaching leadership storytelling 15 years ago. Also, he hosts the popular Business of Story podcast, which Feedsjpot named the number one Business Storytelling podcast for 2022.

Find out more about Park Howell at https://businessofstory.com/

...

Learn about personal brand building and real implementation, social media, and branding yourself. Today we dive into the real tools and approaches being used to build personal brand businesses. 

Our guest today is Nicky Saunders, host of the Nicky and Moose Podcast. She was a strategist behind the growth of motivational speaker Eric Thomas's online community, and she helped increase his Facebook and Instagram accounts from 300,000 followers to 2 million followers in a year and a half.

Today she runs an online community, courses, a digital agency, and her own personal brand with 119K followers on I...

Learn what matters on YouTube and video content creators, how to get started, the mindset, the skills, and how to work as a creator. 

Roberto Blake, he's been listed in Forbes as one of the "20 Must Watch YouTube Channels that will Change Your Business". He's a creative entrepreneur, keynote speaker, and podcaster, while hosting a YouTube channel that has over 500,000 subscribers and 35 million views.

He's considered one of today's leading experts on the creator economy and is the founder of Awesome Creator Academy, which coaches other creators to help them build a full-time income. He's p...

Learn the concepts of visual branding, visual storytelling, and the strategies to help you get there. Today we are talking with Sandra Chau. She's a stylist and creative director, and she's known and respected for her minimalist design aesthetic. She founded the School of Visual Branding in 2018 and specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy.

More from our guest at https://www.sandrachau.com or on Instagram @SandraChauDesign

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Learn what it takes to become a speaker, how to truly connect with an audience from the stage, and how to create those magic moments at events and in your daily life. Our guest today is Ronny Leber (https://www.ronnyleber.com/en/), a keynote speaker and event host for corporate and sports events.

Ronny has reached more than 5 million people on 5 continents at award-winning events live on stage and has spent over 1,500 hours on live television. Also, he's one of the few trainers that has worked for Tony Robbins.

This is the Brands On...

Today we are talking to Jonathan Fodera, who has been in business financing for 14 years and has helped thousands of entrepreneurs get over 500 million in funds for their businesses. He's the founder of Integrated Business Financing (https://www.integratedbusinessfinancing.com/), which is a small business lending marketplace that specializes in getting businesses into the best financing programs they qualify for.

Learn all about business financing, how to get money for your business, when you should get financing, where to start, and how to grow. Should you get a loan? Should you get a line of credit? When...

Today we interview Brandon Leibowitz, founder of SEO Optimizers (https://www.seooptimizers.com). We discuss search engine optimization, backlinks, rankings, conversion rate optimization, and so much more. Also, learn what you should be doing right now to make sure your homepage is effective at driving clients to you.

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Today's show is all about brand positioning. Learn how to think about developing it, how to make yourself unique, and how to make yourself stand out in your market. Our guest Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience.

Ulli's held leading strategy roles at some of the largest advertising agencies in the world, including, BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He's contributed to seven Effies and an Advertising Research Foundation Ogilvy Award for Excellence in Research. In 2016, he founded a brand strategy firm called First The Trousers...

Learn how to clarify your message and move your consulting or coaching business forward. Today we discuss the power of your reputation, your identity, your brand, and how to set up your systems, your operations, and your marketing approach.

Our interview guest today is the one and only Annie Franceschi. Annie is a branding expert, six-figure founder, two times bestselling author, and a former Disney storyteller. Her book is called Establish Yourself - Brand, Streamline and Grow Your Greatest Business and it debuted at number one on Amazon in seven categories, including women, business, and consulting. Annie...

Today is all about how to build a better website, better website design and usability, and better websites for search engine discoverability.

Our guest today is an expert in the industry, Jeff Fulkerson, the owner and founder of Fro Bro Web Technologies at Frobro.com.

They solve the headaches of low-quality underperforming websites for local businesses. He's on a mission to rid the world of terrible websites.

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Todays guest David Carlin is an expert in payments processing, residual income, and passive income.

David is the founder of ResidualPayments.com. David and his wife, Patricia have processed billions of dollars in payments, worked with every major brand in the eCommerce industry, and have made tens of millions in commissions. And now they teach exactly what it takes to become a million-dollar payments agent. 

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Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021.

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Today we are talking all about LinkedIn, LinkedIn messaging, how to be more authentic, and how to get more out of your LinkedIn marketing. Our expert guest today is Mandy McEwen.

Mandy is the founder and CEO of Mod Girl Marketing and Luminetics. She has been named a top 24 B2B marketer by LinkedIn. She's listed in Search Engine Journal as a top 12 SEO expert and was named a top 20 female marketer by G2. She regularly collaborates with the LinkedIn team and spoke at LinkedIn's inaugural studio week.

She's a renowned marketing and business mentor...

GetAudiogram.com - Marketing Tools Review

The Brands On Brands Podcast with Brandon Birkmeyer

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Today we're talking about the podcast listener journey. Learn how audiences find podcasts and how to lead them to your show.

The Brands On Brands Podcast with Brandon Birkmeyer

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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

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This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

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Watch each week as we interview the top minds in marketing and share tips to build brands that matter.

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Today we're talking about how to find clarity for your personal brand communication.

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Suze Orman - Personal Branding Case Study

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Grammarly - Marketing Tools Review

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Today we're talking about how to put personal branding into action. Learn the steps to take after you've identified what your personal brand is. 

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Daymond John - Personal Brand Case Study

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Today we're reviewing the book, Atomic Habits by James Clear. Listen now!

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This week we're talking about packaging your personal brand. Usually, you talk about packaging for a product. However, a personal brand has packaging too. 

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...

Neil Patel - Personal Brand Case Study

The Brands On Brands Podcast with Brandon Birkmeyer

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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

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TubeBuddy - Marketing Tools Review

The Brands On Brands Podcast with Brandon Birkmeyer

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CONVERT 1 HOUR INTO 1 MONTH OF CONTENT

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The Brands On Brands Podcast with Brandon Birkmeyer

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Inventing Anna - Personal Branding Case Study

The Brands On Brands Podcast with Brandon Birkmeyer

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Today we're reviewing the book, Crushing It! by Gary Vaynerchuk. Listen now!

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Link Tree - Marketing Tools Review

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Get Featured on More Stages - Tip of the Week

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This week we're going to talk about social proof for your personal brand. What are you doing so that when people look for you online, they find things that tip them off that you are credible?  

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The Tinder Swindler - Personal Branding Case Study

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Today we're reviewing the book, Great Leads by Michael Masterson and John Forde. Listen now!

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ConvertKit - Marketing Tools Review

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Refresh Your Online Brand - Tip of the Week

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How do you leverage momentum for your personal brand? This week we dive into the topic of momentum and how to leverage your past to set up your future.

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Today we're reviewing the book, Marketing Rebellion by Mark Schaefer. Listen now!

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Answer the Public - Marketing Tools Review

https://www.answerthepublic.com

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Study the Tools of Your Trade - Tip of the Week

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How do you become an expert in your industry? Curiosity is the answer. Curiosity creates expertise. Learn more in today's episode.

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Listen now!

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This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources.

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How do you develop brand identity? The answer is self-expression. Today we look at the Bruce Lee story to understand how self-expression helped him create his brand identity in the martial arts industry and beyond.

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https://www.brandsonbrands.com/toolkit<...

QUOTES:

"Sharing with other people is what makes it interesting. Otherwise, it is just self-reflection, not self-expression."

"You draw people to you that are like-minded and you repel people that have dissenting points of view or whatever it might be. Finding the people that you connect with i...

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.

In this episode, Goldie recalls the resistance she faced when she decided to make video content on LinkedIn before any other platform, explai...

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool. 

In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of you...

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!

How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk...

Today's guest is someone I have really wanted to talk to for a while, and we’re going to be talking about fandom together. His name is David Meerman Scott, and he's got a book that recently came out called Fanocracy.

David is internationally acclaimed marketing and sales strategist, author, and keynote speaker. Now he's here talking about how fandoms can be built into the community, into the fabric of your business so that you can figure out how to connect better with your customers, build your stronger brands and businesses, and move them forward. 

HIG...

Today I get to talk with Chris Krimitsos about event marketing and how to build great communities. Chris holds the Guinness World Records™ title for the largest attendance for a virtual podcasting conference in one week, and is a leading expert on podcasting and on-demand audio. His best-selling book, Start Ugly, is the go-to guide for those who are beginning their creative journey.

When the experts need to understand how the on-demand audio space will continue to evolve, they contact Chris.

HIGHLIGHTS:

Today we talk about ROI with Andrew Cordle and about how he built his personal brand, the power of perception and brand experiences, and the value of investing in yourself.

Andrew is a great teacher and speaker and is an accomplished entrepreneur and investor. His company, Money Is, dedicates itself to bringing financial and investing literacy to everyone. 
He invested so much into his personal brand and shares with us today about where he started seeing his ROI.

HIGHLIGHTS:

Today I talk with Vincent Pugliese about lifestyle freedom. Vincent has been a professional photographer for more than twenty-three years and an international award-winning sports and documentary photographer.

When he’s not with his family or shooting, Vincent also coaches freelancers on how to live a life of financial, time, and life freedom. He teaches those looking for time and money freedom through mastermind groups, The Freelance Tribe membership community, and through one-on-one coaching.

HIGHLIGHTS:

QUOTES:

"...

This week we're talking about your personal branding trends for 2022, the year of remote work. What should you expect in the personal branding space? What I'd like to say is we should expect more people. Let's welcome more people into this personal branding universe. I'm calling it the year of remote work. 

Why is that? Given our past trajectory in the past two years, what we are seeing is more and more people working remotely.

HIGHLIGHTS:

Today I’m excited to welcome our guest Gloria Chou to the show. We get to talk about getting started with PR, how to reach out and get noticed, and we’ll dive into personal branding as well.

Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized by earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them. 

HIGHLIGHTS:

In this week's episode, I get to talk about creative independence with Jay Clouse.

Jay is the creator of Freelancing School, which provides the training and community to help people make a living freelancing. With three courses, coaching, and community support, Freelancing School has the tools to help creatives thrive as business owners. He is also the founder of Unreal Collective, a community for founders, freelancers, and creators.

HIGHLIGHTS:

Today I have a captivating discussion with Joe Sanok about a new time management philosophy. Joe just released a new book in October called "Thursday Is The New Friday", which examines a four-day workweek and its benefits.

His podcast is one of the top 50 podcasts worldwide. He's been featured in Forbes, Good magazine, and Smart Passive Income podcast. Joe also hosts the Practice Of The Practice Podcast.

HIGHLIGHTS:

Today I'm excited to talk to Lindsay Doztlaf about how to build a coaching reputation. She is the owner and founder of the Coaching Masters mastermind, the host of the podcast, Mastering Coaching, which is how I found her, and she is a coach of coaches.

Lindsay is here to discuss everything from how she built her personal brand, how she thinks about getting out there, and how she found her first few clients, as well as her thoughts on building your reputation, identity, and your message.

HIGHLIGHTS:

This week, we're talking about the three mistakes to avoid when growing your podcast.

I have taken a look at what the best brands in the world do when creating content, what YouTubers are doing when they are growing their shows, what Bloggers are doing when they are growing their blogs, and all content creators out there.

These are lessons that they've been implementing in their businesses and in their content that podcasters could learn from now.

HIGHLIGHTS:

This week we're talking about getting your podcast discovered. I know most of us want a bigger audience. We are creating this great content and we are hoping the right people can find it.

The way I see it, podcasters are artists. Unfortunately, getting discovered as a podcaster is not easy, just like musicians, artists, and actors. A lot of artists have realized that if they truly want to make it in this business, they've got to create that path themselves. I'd give you that same advice as a podcaster.

HIGHLIGHTS:

- Discover...

Today we're talking about your personal brand style guideline. Learn about the elements that go into your personal brand style guide, and how to create one. Brand guidelines are the very beginning branding elements of your business. 

There are five personal branding elements that are going to go into your personal branding guidelines. We'll talk about each of them today: your logo, your typography, your color palette, professional photos, and your brand voice. 

HIGHLIGHTS:

- Find out what your brand style guidelines are

- Know exactly where to start

...

This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there. 

Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market.

HIGHLIGHTS:

- Understand the importance of correct ke...

This week we're talking about your brand positioning statement. How do you write one for your business? Why is this important? 

Your brand positioning statement is your way to tell the world what it is about you, your brand, and your business that is different. What is special about your company? The reason your customers need to know why your business is special is that they need to know how to choose what's for them.

HIGHLIGHTS:

Today we're talking about how to find your podcast niche. Learn how to figure out what your podcast should be about, how to niche it down in a way that really makes your show stand out. 

There are a lot of big questions out there, questions that can help you start to narrow in on what that perfect podcast topic could be for you. I have frameworks, some questions you can ask yourself to help you get there to really feel confident about the topic you pick.

HIGHLIGHTS:

Today we're talking about how to make money with your podcast. Learn the top myths of podcast monetization as well as how to get started.

All of this is a know-like-and-trust journey. None of this happens unless the people really know that you're there for them and that you are providing enough knowledge and support that they are benefiting from your system.

HIGHLIGHTS:

What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next. 

How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I wanted to tell my story to the world, get my name out there, and build my reputation, it was definitely a journey. 

HIGHLIGHTS:

Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person.

What's different is being a personal brand means that your reputation and everything about your brand identity is connected to who you are, not to a faceless company.

HIGHLIGHTS:

This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important? 

If you are replaceable, you are a commodity. The key is how do you make yourself into something that people want that is irreplaceable?  That's when this idea of a brand came about for me.

HIGHLIGHTS:

This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there? 

For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand. 

HIGHLIGHTS:

QUOTES:

"For me, a re...

This week we're talking about what to do before you start a personal brand. There are three things that I think you can start doing today that will prepare you down the road of getting this personal brand built.

Before you start to position yourself in your business, in your area of expertise, and in your industry, before you start taking that plunge, there are three things you can start doing today that are less intimidating.

Those three things are very simple. They are Listen, Speak, and Meet.

HIGHLIGHTS:

This week we’re talking about 5 templates to help you introduce yourself, both online and in person. The words you use to introduce yourself, your service, and your business to the world are important. That's what we're going to dive into. 

I want to give you five templates that you can use today. Brainstorm these ahead of time and practice so that when you are on the spot, especially in person, you know what to say to people.

HIGHLIGHTS:

Today we're talking about how to build your brand voice and your brand image. Learn how to expand your attention to lots and lots of people. 

This is the last part of the four stages of personal branding. This is how you go from zero to one hundred in terms of building your brand. I wanted to make sure you had a roadmap. You had somewhere to start from zero and knew what to do all the way through the end, or at least have a vision of that. 

HIGHLIGHTS:

This week we're talking about making offers to help people. This is how to build your personal brand and the making offers phase. 

This is when you go from being the friend or acquaintance of the client or the person you just met to the thought leader, the person who can help them. You're transitioning your positioning. 

HIGHLIGHTS:

QUOTES:

"Selling anything is a tricky subject. That's why...

This week we're talking about how to introduce your brand, your business, and yourself to other people.

We are diving into the four stages of personal branding, how to go from zero to branded. This is stage number two. We're going to be focusing on that critical piece after you find your brand identity.  

Whether it's in-person, online, one-on-one, and beyond, we're going to talk about that. We're framing everything under “your message” and “the attention you get for that message.”

HIGHLIGHTS:

This week we're talking about the four stages of personal branding, and today we’re specifically talking about finding your identity. This will be part 1 of 4. We are diving into the stages of personal branding, how to get from zero to a hundred in four simple steps. 

With each of these, we'll be talking about how you build your message, the things you say at each of these stages for in-person and offline interactions, and how you get attention for your personal brand and your business at each stage.

HIGHLIGHTS:

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino.

In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work.

HIGHLIGHTS:

Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Entrepreneur Show podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.

In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the impo...

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.

Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.

HIGHLIGHTS:

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, teaching you how to create a visually engaging online presence through video content.

In this episode, XayLi discusses what it takes to make videos from start to finish. We also chat about making a genuine impact in the digital space, and how to develop a personal brand.

HIGHLIGHTS:

This week we are diving deep on how to develop a personal branding mindset. Find the motivation you need to get moving on that big dream. 

HIGHLIGHTS:

QUOTES:

"There are times where action, having a push to make a decision, and moving in a direction are going to be the best course for an individual."

"It was really getting my thoughts out of my head and onto a podcast, onto a blog, or onto a...

Today we're talking about how to build a personal brand. These are my steps straight to you. This is our ultimate guide to personal branding. That's what we're talking about today, how to start a personal brand.

For me, personal branding is really all about reputation. Your reputation defines how people see you, approach you, and eventually want to do business with you. Your personal brand is how you represent yourself to the world. 

HIGHLIGHTS:

We're talking about podcasting trends for 2021 and how to set yourself up for a great year of podcasting. For all my podcasters out there, content creators, and anyone thinking about starting a podcast, this is the show for you. Pay attention to what's happening in the world around you. 

The best way to judge a trend is to see what is happening right now in the world. That is what you can expect to continue happening and to grow at scale. We get into the three things I predict will do just that.

HIGHLIGHTS:

This week we are talking about video podcasting best practices. What are the best practices for podcasters out there who are trying to start including video with their show?

This is part three of our three-part series, and it is all about video podcasting best practices. We talked about the equipment you need to get set up. We talked about why you should be using video podcasting to begin with. 

HIGHLIGHTS:

Today, we're talking about video podcasting. This is part two of three, specifically how to actually set up video podcasting, the things you need to convert it from a podcast to an actual video podcast. 

I hope with today's lesson, how to get set up, you realize how easy it can be for every podcaster to be recording their show. Not to become a YouTuber tomorrow, but at least to have the assets for you to use in the future for when you are ready. There's no better time like the present to start.

HIGHLIGHTS:

This week we're talking about video podcasting specifically and why you should incorporate video into your podcasting strategy. We don't talk about video enough in the podcast space, so I actually have a three-part series. This is part one.

Today is going to be about why we should be using video in podcasting, and why video podcasting is important.

HIGHLIGHTS:

QUOTES:

"...

Today we talk about why you should start a podcast. This whole season, I've been talking about podcasting and all the different ways to get your podcast going. Today I'm going to answer the question of why you should actually even be considering starting one if you haven't already. 

For my podcaster friends, you might need this too if you're wondering why you should keep going with a podcast and if you're not seeing the success you're looking for.

HIGHLIGHTS:

This week we're talking about how to get amazing podcast guests to come on your show. How do you find those great guests that are going to bring your show to the next level? Your podcast guests tell people what kind of information you're going to be talking about. They let people know what kind of network you have.

The three things we're going to dive into today are how to build your Dream 100 Guest List, how to perform guests research, and then how to do guest outreach.

HIGHLIGHTS:

Today we get to dive deep again into video content for personal brands. This isn’t a new topic for a lot of people, but so many are still afraid of video. So today I am joined by YouTube expert, Sean Cannell, to chat about how to overcome that fear and find success on this platform.

Sean is a best-selling author of YouTube Secrets, a YouTuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives build their influence and income with online video.

HIGHLIGHTS:

Today we are talking about how to write podcast show notes and how to write your podcast blog. Your podcast show notes provide the description of your episode, and that helps your listeners decide whether they should tune in or skip the episode. 

Just by the notes and how you describe the show that you're recording, your listeners are making a decision if this show is for them or not, or this episode is for them or not. Those words are important. 

HIGHLIGHTS:

Today's topic is a deep dive into content creation, content marketing, and why it matters. I discuss these topics with the amazing Ann Handley. 

We also get into her personal journey going from creating content for her company and other people to also creating content for her personal brand and building a community around her ideas.

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results.

HIGHLIGHTS:

We're talking about your podcasting equipment, especially for beginners. What are the things you need to record and to get going with your first podcast? There is a lot of content on the web, lists that already tell you what podcast equipment you can buy, what you need to buy, et cetera...

However, I'm going to break down for you today what you need to start versus what you need as you grow and move forward.

HIGHLIGHTS:

Today we talk with Jasmine Star, a business strategist and photographer, who helps entrepreneurs grow their social platforms and personal brands, especially on Instagram. She teaches others how to use social media to connect and engage with followers.

HIGHLIGHTS:

QUOTES:

"When people are excited about a business, they will buy when they want. When people are excited about a person...

This week we talk about the cover art for your podcast. We're talking about your podcast artwork, how to make it, what to think about when designing it, and all the things you need to know to make the one that is going to be best for your show. 

Your podcast cover art is the first thing your potential audience will see when choosing your show. This is how they go about deciding between your show and someone else's show. 

HIGHLIGHTS:

We have a fast-paced interview today with none other than Owen Video from Video Marketing School. Owen provides high-level YouTube channel strategies for brands & industry thought-leaders.

His techniques are proprietary, proven, and highly effective for raising brand awareness & driving online sales.

Owen has a unique process for creating and scaling success on YouTube with videos that leverage the YouTube algorithm to get hundreds of thousands of minutes of watch-time from targeted audiences.

HIGHLIGHTS:

The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people.

This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself. 

HIGHLIGHTS:

Today we talk about productivity for entrepreneurs and how to find more efficiency within your business.

My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom.

This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free.

HIGHLIGHTS:

Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show.

These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you.

HIGHLIGHTS:

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships every day. 

She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. 

Jessika teaches comprehensive relationship marketing, presents in a weekly...

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly. 

Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them. 

HIGHLIGHTS:

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important.

We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out.

HIGHLIGHTS:

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with.

Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started.

HIGHLIGHTS:

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve.

Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem.

Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in...

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.

He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more!

Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.

HIGHLIGHTS:

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts.

In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web.

HIGHLIGHTS:

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.

In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand.

HIGHLIGHTS

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business. 

When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today’s episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature!

HIGHLIGHTS:

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends.

So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start. 

I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future. 

HIGHLIGHTS:

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales.  She helps businesses and audiences shine on LinkedIn.

When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you. 

Highlights:

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences.

You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it.

HIGHLIGHTS:

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready.

The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them.

I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today.

Highlights:

We’re jumping into part two of our three-part series, Paid, Owned, and Earned Media. We already talked about owned media on Episode 138. Today’s topic is all about earned media: what it is and how it can help you.

A lot of content creators out there are still asking how they can get people to find what they are creating. Earned media is a critical step in getting your message to the audience you are trying to reach.

HIGHLIGHTS:

Today we learn how to go deep into audience targeting with Facebook. Discover how to get the most out of an ad campaign, drive your costs down, and drive your conversions up. Understanding these campaigns will give you a marketing flywheel that will continue to drive revenue into your business. 

We learn from an expert in this field, Paul Ramondo. He spent the last decade of his life executing digital and social marketing strategies for national and global brands that operate within Australia.

HIGHLIGHTS:

A lot of you are out there making content, and you’re wondering, “How can I get people to find what I create?” Because if no one finds what you’re making, that's obviously a huge waste of time.

When you're putting all this work into your content, you want people to listen to it. It's your job to figure out how to help people find the content you've created and to do that, you need to understand how media channels can help create content discovery.

Highlights:

Some of the biggest lead generators for your business are ads on social media platforms like Facebook and Instagram. But the steps to create ads that reach your audience and make the impact you want can be challenging. 

This week is an interview with Tony Christensen, a.k.a. Tony Does Ads. He's created optimized advertising campaigns for keynote speakers, for conferences, and for eCommerce businesses around the world with budgets as high as millions a month in advertising. He's here to share some tips!

Highlights:

A content distribution process might not be something you've ever thought about. As a solo content creator, you need systems, tools, and sometimes other people, to help you put your content out there in more places. How nice would it be to save some time and money?

The only way to make it work is to build the infrastructure to handle that work.

Today we're talking about three important tips to create your successful distribution process.

Highlights: 

When building our business, how do we start outsourcing those things that are not part of our core expertise? One solution is to hire a virtual assistant. Start outsourcing that work to someone that can do it at a fee that makes sense for your business and will do it better than you can.

Today we talk all through the processes of how you build outsourcing into your business, how to get through those initial barriers, and why outsourcing certain tasks is so important.

Highlights:

The one thing most great companies have in common is a strong content distribution model. If you want a successful personal brand, you need a smart distribution model to ensure your content ends up in all the right places to reach your potential audience.

That's right. I’m saying you need a distribution plan and a distribution model for your content. If you are a content hub, you have got to be thinking about these things.

Highlights:

Today we talk about why it's important to build content marketing into your business, how to create it consistently, and how to build it the right way.

Our guest is Tyler Basu. He helps facilitate the creation, repurposing, and promotion of content. He’s also built his own company called Influence & Scale where they offer lots of free resources, as well as marketing training and other resources. He also has a podcast called Influence And Scale where you can find a free content strategy assessment. 

Highlights:

Your brand identity didn’t just materialize overnight. You had to hone your craft, find your voice, learn from the experts, create content, find a place to house it, and all the rest, right? 

It’s a lot of work, so you don’t want to miss out on opportunities to be found and to convert the people who find you. Today we're going to talk about how to create a brand that shines because you've set up the identities in the right places and in the right ways to let people know what you're all about.

H...

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!

How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk...

This week, we're talking about super easy ways to fill your content calendar all year. 

If you're anything like me, you’re always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas.

But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new con...

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people.

Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business.

Highlights from the episode:

You’ve got to create content for your business, but why settle for that when you could absolutely crush content with the best content marketing tools around? 

This week, we’re looking at marketing tools specifically for content creators who are producing podcasts, videos for YouTube, and blogs. These are the tools you'll need to turn that piece of content you create into hundreds of other pieces of content in a way that doesn't drown you and become more than you can handle.

Highlights from the episode:

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.

Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.

Highlights from...

Having pillar content is critical to every content creator. Essentially, it's long-form content that can live in a blog, podcast, or YouTube video. It's your big ideas and the cornerstone piece of everything you want to create.

In this episode, we look at how you can develop pillar content that you can break down over time into smaller pieces of content.

We also deep dive into the roles of various digital platforms and the different kinds of content you can produce for your brand.

Highlights from the episode: 

Learn how to create instant Instagram influence and start to grow your personal brand with today’s expert interview with Zach Benson. Also, learn how Zach uses Instagram to travel the world for free.

Our guest is Zach Benson, a full-time entrepreneur, keynote speaker, world traveler, dancer, personal brand expert, and owner of Assistagram, an Instagram marketing agency.

I am excited because Zach Benson is a personal friend of mine. Someone I know who’s been in the game, and who has done amazing things with his business.

Zach handles the accounts of some...

Learn how you can create eye-catching social media graphics and quotes from your pillar content.

We look at how to find snackable moments within your content and how to design them from the start. And we talk about leveraging content highlights or moments in connecting with your audience and driving curiosity.

Highlights from the episode:

Quotes:

“Moments are important because most of th...

Learn how to build better stories with your content from beginning to end.

We discuss how to set up and then deliver a good story to your audience. This is both for interview type shows and for solo shows. For the content creators out there that like to be funny, or that like to be serious. We have something for everyone in the show today.

Highlights from the episode:

Learn why you need a content master plan to grow your audience and boost your engagement. Also the top 3 steps to building a master plan for any type content creator.

Coming up with new ideas every week and creating content on a daily basis day on out can be daunting and exhausting. One of the issues in trying to come up with new ideas every week without a master plan is that your content ends up being random.

We’ll be discussing how a “masterplan” can help you to come up with new ideas that fit in...

What is content marketing strategy? Find out how to build a better plan for creating content that reaches more people and has more impact.

In this episode, we define content marketing strategy and lay out the four key ingredients to finding more success with content. Those four ingredients include Design, Development, Distribution, and Discovery.

The Finer Details of This Episode:

Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business.

In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word...

On today's show, Brandon brings on entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters’ Paradise community to help other aspiring hosts get their own shows off the ground.

In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podcasts, and discusses why being the best may not be as important as being the first.

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.

In this episode, Mike discusses the three things you need to make your...

Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up.

In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke ch...

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast.

In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes.

Before we jump into...

The #1 way to create a transformation for your coaching clients is to create a value exchange. In this episode we talk about the concept of value exchange, how to create it, and using it to make an impact in other people’s lives.

This is the third topic in my in my three part series on creating impact with your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today!

There are three steps in creating a value exchange:

On episode 114 of the Brands On Brands On Brands podcast, we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve.

Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem.

Today we dive deeper into how to truly serve others and find your purpose (and what...

Today we talk about creating an expert coaching toolkit. Every coach and consultant should develop their list of tools and resources to better serve their clients.

This is the second topic in my three part series on creating impact within your coaching business. If you want to learn more about my personal branding framework, check out episode 94 to listen today!  

Here are some tips for developing your own tools and resources in your coaching business:

Chris Ducker is internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming.

He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entepreneur magazine, Forbes, Success, Inc., and more!

Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you.

Highlights from the episode:

Today we talk about creating a coaching framework and making an impact on other people’s lives.

This is the first topic in my three part series on creating impact through coaching, which  was covered in episode 97, "Make an Impact".                     

There are three steps on creating a coaching framework:

We dive much deepe...

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.

In this episode, we talk about the power of storytelling, content creation, and strategies which you should implement in building a better brand.

Highlights from the episode:

Today we talk about the purpose and benefits of creating a terrible lead magnet, how growing your email list leads to a stronger and more profitable business.

This is the third topic in my three part series on building a community, topic which was covered in episode 96, ’’Build Your Community’’.

These are the three steps on developing a lead magnet and growing your list:

Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands.

Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers.

Highlights from the episode:

Today we talk about brand discovery, helping people find your community to get to know your brand, and sharing the things that you stand for.

This is the second topic in my three part series on building a community, topic which was covered in the episode 96, "Build Your Community".

These are the three steps on growing the audience around your brand community:

Phillip Stutts is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content.

He is the author of the best selling book Fire Them Now: The 7 Lies Digital Marketers Sell. And he is one of the masterminds behind the curtain of political marketing with more than 20 years of political and marketing experience.

Today we talk about the marketing strategies which you should implement to your busi...

Today we talk about the role and importance of making yourself an authority within your community, giving people a reason to listen to you, and how helping other people benefits your business.

This is the first topic in my three part series on building a community, which was covered in the episode 96.

These are the three steps on how to build authority within your business:

Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable.

Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands.

He is the author of the best selling book "The Indispensable Brand: Move from Invisible to Invaluable". He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing...

Do you want to become an authority in your market?

If so, today we talk about the concept of social proof, which helps you validate your message and grow your audience faster.

These are the three steps on how to create social proof for your brand:

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries.

Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes.

Today, we dive into brand relevance, how to...

Do you have a message to share with the world?

If you have a message, or you are in the process of finding your voice, you need a platform on which to build, grow, and tell your full story.

Today we talk about how to build your brand platform to share your message and become a one man/woman media company. A brand platform puts you in control of the story, and gives you an archive of your perspective to share with the world.

There are three stages to building your...

Jaime Cohen is a speaker, communications coach, and consults with people to help them figure out their messaging and branding. Jaime received more than one million post views on less than 50 LinkedIn posts. She was selected one of The Top 75 Influential Voices on LinkedIn. She's the host of a Linked Live show called "The Right Words". 

We dive into how to choose your words wisely, the intent, how to be a good listener, and how to figure out your communications style and skills. And we give you ways to communicate that will help you level up your s...

Do you truly stand out from the competition? It's pretty easy to start to sound like everyone else if you have not positioned your brand in a unique and ownable space.

Today we talk about the three steps to create a well positioned personal brand. They are:

We dive much deeper in today's...

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business.

Highlights from...

Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice...

Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message<...

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message<...

Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show.

Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020.

Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show.

This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from...

Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.

In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.

The Fine...

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.

In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improv...

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing...

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make.

The Finer Details of This Episode:

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve.

Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark  is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or e...

It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January!

Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100 marketing podcast.

It's been a huge year for me in terms of investing in personal growth and development. I've attended more events...

LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster.

In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and sharing it with others in her content and in her course called "The LinkedIn Business Accelerator" at www.judifox.com

Today we cover tips on how to start today...

It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line.

You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. The problem is that we mix up our priorities.

Your marketing approach can work just like a well run farm. You need to think of...

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com.

In this episode, XayLi discusses what it takes to make videos from start to finish, the value of having clarity of purpose and mindset, how to make a genuine impact in the digital space...

Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show.

We also dive into the top 5 interviews that are on my "dream board" for the future.

1) Michael Jordan - about how he redefined what it means to be a personal brand and about building a cult following around...

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the “godfather of LinkedIn video,” Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan’s (episode 075) challenge to go live, and now he’s a top voice and top video creator on LinkedIn—not to mention one of Forbes’ featured entrepreneurs.

In this episode, Brian discusses LinkedIn’s advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn u...

This week I dive deeper into how to land a guest spot on a top 100 podcast. We had so many amazing ideas shared with us in the previous episode, that I wanted to highlight a couple and add some more perspective.

Now don't be surprised that we talk a lot about mindset. If you want to get on to a top 100 podcast as a guest, you need the right mindset to succeed. We talk about patience, human connection, adding value, gratitude, intention and much more. These concepts make the difference between succeeded and failing.

However...

Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium.

In this episode, Nicole breaks down how you can make the best case for yourself as a podcast guest, reveals her biggest pet peeve when it comes to spreading awareness of your brand, and explains why it’s okay to start small.

It's our 80th episode and this week we talk about surviving entrepreneurship. There are a lot of challenges when you go out on your own and try to build your own business. This dives into some of the keys to getting through all the mental hurdles you have to jump in your first year of business.

We highlight some of thoughts from Travis Chappell from a previous show (episode #005) about keeping the promises we make to ourselves, trusting the process, investing in your ideas, and pushing through the hard times, even when you are the only one...

Marking a milestone, this episode of Brands on Brands on Brands is the first to be recorded from a Facebook livestream! Our guest for this special occasion is Paddy McGill, head of partner and affiliate marketing at Thinkific, a software platform that makes it easy for entrepreneurs and small business owners to design and distribute online courses. Paddy’s years in online marketing have taught him there’s really no limit to what kind of course you can put out into the world—the secret is finding your niche and catering to its needs.

In this episode, Paddy...

Building an engaged email list is the difference between having a business and having a following.

In this episode, we talk about list building and the role it plays in your marketing and branding.

Everyone is excited about social media these days. And they should be excited because it's a great discovery platform. But the step that often gets missed is converting the people who are following you on social media into email subscribers.

It's important because an email list is an owned point of contact that you control. Once you have someone's...

Rick Steele is the founder and chief marketing officer of Select Blinds, an online retailer specializing in the very best in window fashion. His company was one of the very first blinds retailers to go totally cordless in their designs, and within 10 years of launching they were able to grow revenue to over $65 million. Rick is also an expert on Internet traffic and conversion rates and believes that it’s essential to face adversity if you want true personal and professional growth.

In this episode, Rick discusses how he went from selling Beanie Babies to selling blinds, el...

The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach.

For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to organic media is to be early to adopt fast growing new channels, to focus on engagement with your audience, and to commit to a long-term consistent presence.<...

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.

In this episode, Goldie recalls the resistance she faced when she decided to make video content LinkedIn before any other platform, explains why in...

What are the core ingredients in building a personal brand? Where do you start? How about with content, community, and impact.

Today we talk about why those three steps are so important in developing a personal brand. We also talk about how each of these steps are interconnected and feed into each other.

We also cover 3 important rules:

1. Content needs a platform

2. Community needs communication

3. Impact needs to come from solving the challenges of your community

For those of you interested in the 30 day podcast challenge mentioned...

Ai Addyson-Zhang, Ph.D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to reinvent traditional classroom teaching led to Classroom Without Walls, which she livestreams every Wednesday at 2PM PST.

In this episode, Ai discusses what pushed her to trade her physical classroom for a virtual one, reveals what...

What sets you apart in your industry? If you haven't started to figure that out, this is the episode for you.

Today we dive into how to get started building authority and influence. Specifically, we cover the idea of finding your voice and sharing your perspective. It can be daunting if you don't know what steps to take. But you'll never have it all figured out. So the first step is... to take the first step!

We talk about how to take your first step creating content in the formats that work for you to...

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool. 

In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of you...

"If you want it bad enough, and if you are not afraid of sucking at first, podcasting is for you."

"If you have a personal brand, you have to be speaking to who you were yesterday."

These are the messages that stood out from my conversation in episode #069 with Zachary Babcock. We dive into what mentality you need to have to be successful at podcasting and the value of investing in your own growth.

If you want to join one-on-one coaching with Brandon to launch your first podcast, go to www.brandonbrands.com...

After turning his life around following a stint in prison, Zachary Babcock launched Underdog Empowerment, a resource for other entrepreneurs looking to build a personal brand and earn passive income. Zachary is also the host of Underdog Empowerment, a top 200-rated podcast on iTunes where he chats with other advertising and marketing professionals—as well as celebrities and athletes—about how you can stand out as an entrepreneur in a competitive and super-saturated market.

In this episode, Zachary discusses the twists and turns his life had to take to get to where he is now, distinguishes being nice...

"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals."

This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses.

www.brandsonbrandsonbrands.com

Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.

In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the impo...

Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools.

How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the power of spam. How to use spam as a benchmark to determine best practices.

www.brandonbrands.com

Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds.

In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks...

In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand.

We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take their first steps towards building their personal brand.

A personal brand is the #1 thing you can do to position yourself, build your reputation, and grow your influence. And a...

This week, we have more systems, more processes, and more tools for podcasters to use to grow their audience and the business behind their podcast.

One of the tactics I'm a huge fan of is building your list of customers. Today we talk about how you can start figuring out how to leverage tools and systems to build awesome content that you can offer to your customers in exchange for their contact information.

That's what this whole thing is about. You need their contact information. And the way to get that is by providing some...

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world.

In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the...

Five years ago was the best time to start a podcast. The next best time is now. Rocket your reputation, your network, your authority, your experience, your confidence, your community, and your leads all with podcasting.

Now I'm not going to tell you it's easy. It takes a lot of work to do it well and a lot of time to get it done. But the the rewards are worth the investment.

Today I'm excited to talk about what's been going on with my podcast, how I plan to help other's get their podcast started...

In this episode, we talk about how to create a personal brand that supports your business, builds credibility, and generates leads. We dive into the specifics on creating content and building out your brand platform, and discuss the differences between social media and ownable media channels.

To learn more about personal branding and connect with Brandon directly, join the Brand Growth Community on Facebook. Go to www.brandonbrands.com/fb to find the group.

If you want to get started today, you can download Your Personal Branding Toolkit at www.brandonbrands.com/blogkit

T...

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast.

In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes.

The Finer Details...

Have you found your niche? Should you have a niche? Is it possible to niche down too far? In today's episode, we discuss how you can leverage your community to discover what products you should build and how to niche down.

We also cover the balance between creating a niche product vs creating a niche personal brand. Sometimes you can find a way to keep your branding and content broader, while providing solutions to your community that solve problems at a more niche level.

If you are just getting started on your personal brand, you...

Creating content is hard! Creating content that moves your business forward is even harder, but it can be done! In this weeks episode of Brands On Brands On Brands, we discuss four steps to create killer content that converts.

The four steps we dive into on the show are:

1. Choosing the right content formats

2. Creating consistency that you can count on

3. Content plan creation

4. Setting goals for your content

And if you like these tips and want to dive deeper into how to create content that drives...

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He’s also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fair game for everyone and that you don’t need to be an expert or thought leader to succeed online.

In this episode, Brian reveals what opened his eyes to v...

This week we've been talking a lot about productivity and efficiency within our businesses. Brandon dives into some of the things he's doing right now to continue to make his business more efficient.

In trying to make better use of his time, Brandon has spent this week grounding himself in the priority projects that need to move forward to help grow the business.

Every Friday, continue to go behind-the-scenes with Brandon on his journey to build his brand.

To connect with Brandon and his community of entrepreneurs, marketers, and creators, go to www...

In this episode, we discuss the easy ways anyone can get started today building their personal brand. Brandon shares the tips and tricks that helped him build his brand so that you can skip ahead and do the same thing much faster. 

The theme this week was business productivity and efficiency. And the key to unlocking your efficiency is by starting today and leveraging the tools that can help you get started.

If you'd like to get Brandon's list of recommended tools, go to www.brandonbrands.com/blogkit and fill out the 2-second form to ge...

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority.

In this episode, Yvonne discusses the very personal loss that shaped her path in life, explai...

Brands on Brands on Brands marked its 50th episode earlier this week—see Brandon’s interview with Oren Klaff. In light of this milestone, Brandon is taking a step back to put into perspective just how far he’s come with the show, how he’s branched out, and what are the most valuable lessons he’s taken away from it so far. He also discusses how having your own podcast just might be the most powerful networking tool in your possession.

In this episode, Brandon impresses why you should give his Brand Growth Community a look if you wan...

In his interview with Brandon earlier this week (episode #050), sales expert Oren Klaff laid out why every entrepreneur and salesman needs their own “Winter is Coming”—Game of Thrones fans may know what he’s talking about. Essentially, you need to impress to your customer that a certain scenario or problem is inevitable, and that your product or service is the solution they need for when the time comes. But on that note, what solution do you have yourself when the winds of work change?

In this episode, Brandon takes an honest look at the shifting nature of moder...

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing...

Once you have the topical and technical aspects of your podcast taken care of, how do you get the word out? How do you make both your show and yourself known quantities? If you want people to listen to your show, it absolutely helps for people to know who you are and what you can speak confidently about. Thankfully networking, Apple Podcasts categorization and simply being a guest can go a long way to making your personal podcast brand stick out.

In this episode, Brandon considers a few ultimate podcast formats that may draw in different kinds...

Brandon’s at a podcast conference this week—Podcast Movement in Orlando—to exchange tips with other podcasters, network with them and arrange interviews. It’s in these moments that he’s especially grateful for the value podcasting has brought to his life. Even if it’s just a side-hustle, podcasting can give you something outside of your usual job and help get you out of any rut you may be in. Moreover, helming your own podcast is a reliable way of making solid connections and expanding your own knowledge base, as well as that of your listeners.

In this ep...

Mondays are when Brandon brings on accomplished and inspiring guests, and to start this week off with a bang he’s invited entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters’ Paradise community to help other aspiring hosts get their own shows off the ground.

In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podc...

Brandon found himself coming up short on ideas this week—ironic, considering his interview with Mike Allton about blogging and minisode about writing released just a few days ago. Thankfully, he made the most of this little mental drought by dedicating this week’s Freestyle Friday to sharing the process he uses to get out of a creative slump.

In this episode, Brandon reveals his most tried and true methods for kindly showing writer’s block the exit and invites you to send in your own solutions for stalled creativity.

The Finer Details of This Episod...

Whether your business is big, small, or very personal, good writing is an essential skill for success. It’s possible to develop smooth, confident spoken delivery through time and practice, but writing is the perfect method for organizing and fine-tuning your thoughts.

In this episode, Brandon explains the benefits that writing blog posts have in creating long term credibility. In addition, Brandon is now hosting a live FAQ every Wednesday at 1PM PST on the Brand Growth Live Facebook page (https://www.brandonbrands.com/live)!

The Finer Details of This Episode:

Mike Allton is the founder of award-winning blog and agency The Social Media Hat and a brand evangelist for Agorapulse, a social media management tool that helps people organize their content across multiple platforms. Known as “the Blogging Brute”—also the name of his own blog—Mike is part of 360 Marketing Squad alongside former Brands On Brands On Brands Guests Stephanie Liu (episode #008) and Jenn Herman (episode #020), specifically focusing on content marketing.

In this episode, Mike explains how to more effectively and efficiently produce content for your brand, reveals how you can use blogs to your advantage, and give...

It’s the end of the week once more and for this edition of Freestyle Friday, Brandon is following up on his interview with Dorothy Illson this past Monday (check out episode 42) and focusing on Facebook: how to advertise on it, what kind of content works best for it, and why you shouldn’t miss out on this valuable platform.

In this episode, Brandon discusses the impact each guest has on his show, reveals what he enjoys chatting about the most with his guests, and dives into some 2019 Facebook fun facts.

The Finer Deta...

Are you aiming to make yourself a million dollars in a year through your startup or small business? Then what you’re communicating to existing and potential customers is essential. Your brand’s message needs to do more than just list what your product or service is capable of—it has to demonstrate how it can change your customer’s life for the better. If you want to ensure that the message you’re putting out into the world resonates with your ideal audience and really moves the needle, you should absolutely listen to this episode.

In this episo...

Dorothy Illson is a speaker, entrepreneur, and founder of Needle’s Eye Media, an advertising management agency that helps customers get the most online visibility for their dollar. She also hosts Do Well & Do Good, a podcast where she asks other entrepreneurs how they’ve achieved professional and personal success while still contributing to the community. Dorothy believes financial growth is a vital ingredient to having a positive effect on the world at large.

In this episode, Dorothy explains how she found her calling in the world of ad management and explains how she was able to brin...

This week’s Freestyle Friday focuses on a very hot topic right now, one brought about through the era of social media: personal branding. Thanks to the intimacy of platforms like Facebook and Instagram, it’s no longer necessary to structure your brand around a specific product name or even a product, but you yourself and what you have to offer, quirks and all.

In this episode, Brandon takes is through his journey building the foundations of his personal brand, explains what he did to spread the word, and reveals how he changed in order to make an e...

Lauren Davis is an entrepreneur, local business owner, a marketer, a graphic designer, and a “brand builder” who, through Lauren Davis Creative, helps local businesses strategically leverage social media to attract the customers they need to flourish. Lauren got her start co-founding the record and gift store Culture Shock in Rockford, IL, and has since launched her own conference, #SocialRockConf, which brings small business owners together.

In this episode, Lauren details how she went from running lemonade stands, to launching her own record store, explains why scheduling loads of content in advance means little if you don’t foll...

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.

In this episode, Mike discusses the three things you need to make your...

This week’s Freestyle Friday focuses on how to work with others and make a good impression while you are maintaining your own personal brand. Running your own business takes a lot of time, and that time is already divvied up as you try to balance several plates at once—logistics, finance, communications and, of course, content. It’s by no means an easy balancing act, so it helps to have a go-to method for establishing rapport with customers to hear what they want and figure out how you can help them.

In this episode, Brandon discusses what h...

We’ve come to the third and final part of Brandon’s Brand Trilogy. After discussing how you can make your brand stick out from its competitors and effectively convey its message, we’re going to look at the big—and little—things you can do to really resonate with your customers and make them spread the word about what you have to offer.

In this episode, Brandon lays out five steps for going above and beyond to make the best possible impression on your customers, as well as some technical suggestions for how you can improve customer c...

Jeff Tippett, known as “Mr. Persuasion,” is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need.

In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved.

The Finer Details of This Episode:

A lot of entrepreneurs drive themselves mad fretting about not having enough content at the outset, but really they have it all backwards. Building a brand, at least in the early stages, really isn’t about creating content day after day. Rather it’s about listening for what prospective customers are looking for, reaching out to them for input and to gauge interest, and making the most of what you have while you build up recognition. 

In this episode, Brandon explains how he was able to make his brand known before he had a ton of content, sugge...

For the next installment in Brandon’s “Brand Trilogy,” he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what’s the best “look” for you.

In this episode, Brandon instructs you to seek out the people who are already talking about you, explain how to increase your brand i...

John D. Russell is a professional photographer and creative director based out of Manhattan Beach, CA. A good friend of Brandon’s for the last 15 years, John works with brands across the globe to help them create powerful content that effectively conveys what companies have to offer to their customers. He can count Toyota, Ford, Skechers, Habitat for Humanity among his clients and has photographed celebrities such as John Legend and Magic Johnson. To John, photography isn’t just a career but a passion that change the course of his life for the better.

In this episode, John...

This week’s Freestyle Friday reminds you that leading a successful business means talking to your customers and really hearing out their wants and desires, rather than keeping them at arm’s length. If you fail to keep in touch with your customer base you can risk them moving away to a different product or service without warning. Don’t let yourself get locked out of the loop from the people who keep your business thriving!

In this episode, Brandon emphasizes why you should communicate with your customers to hear what they really want, explains how you can ma...

What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What’s unique about your company? What inspired you to start it in the first place?

In this episode, Brandon explains why having a “quality” product isn’t nearly enough in today’s market, list...

Dan Gingiss is a social media consultant, Forbes contributor and an acclaimed keynote speaker. He has spent the last two decades helping numerous companies—from McDonald’s to Discover—optimize the service experience they provide customers with and, more recently, their social media engagement. Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and co-hosts the customer experience podcast Experience This! with Joey Coleman.

In this episode, Dan impresses the importance of social media engagement, describes how he went from corporate to entrepreneurial work, and discusses some of the...

This week’s Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or “meh,” but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer.

In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains how you can reach out to and strengthen your relationships with top referrers, and as...

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.

In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improv...

Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we’re outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training.

In this episode, Chris discusses how he started a training business in his own backyard, explains how he dealt with the biggest curveball thr...

When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon’s diving into the fascinating world of Masterminds.

In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you’ll get out of his own upcoming Mastermind.

The Finer Details of This Episode:

What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you’re weakest, and ensuring you have a community to reach out to.

In this episode, Brandon discusses five...

Neal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. Neal is also the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, and his upcoming book The Age of Influence is set to release in February 2020.

In this episode, Neal describes how working in Asia shaped his approach to marketing, argues that “organic” social media ads aren...

Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.

In this episode, Brandon describes what separates a buyer from a social media follower and...

For the high six figure and seven figure businesses out there just getting started, $1K-$3K per month tends to be the advertising budget for anyone ready to grow their business with marketing. In the grand scheme of advertising resources, that’s not a lot, but with smart spending and the right expertise you’ll find that this limited budget can pay dividends. Thankfully, Brandon knows what to do to ensure you’re wasting neither your money nor your time.

In this episode, Brandon discusses five key ways you can optimize your monthly advertising resources so you can ge...

Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.

In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.

The Fine...

When Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather “for-purpose,” managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they’re ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something even greater.

In this episode, Brandon discusses the how and the why of a for-purpose business, relates his recent encounters with a coup...

Brandon turned 40 this January, which has made him contemplate what his goals are and how he’s going to accomplish them moving into the next 10 to 20 years of his life. While he knows that, statistically, many people in their middle age and beyond are capable of achieving a lot—thanks to experience—he’s still concerned that his path has been too safe. To create real success, and on a faster timeline, it will be necessary to break from routine and take what Robert Frost called the road less traveled.

In this episode, Brandon discusses the three “roads” ava...

Dr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and now helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and even seven figure ventures.

In this episode, Mark makes a case for why you should give virtual summits a go, relates some of the obstacles he’s come up against running his own, and explains why direct customer interaction is so essential for branding.

The Finer Details of...

Talking points are required for any business conversation. These points make a case for what you’re selling as quickly and clearly as possible. If you use these talking points correctly, and with the right strategy, you can develop the relationship you’ve already built with your community even further.

In this episode, Brandon relates the moment he realized he couldn’t simply ad lib the big choices and explains how you can steer the conversation through phone and email.

The Finer Details of This Episode:

If you hope to develop your skills and eventually make a name for yourself, you’re going to have to do more than the bare minimum training that your job provides you. That means getting involved when and where the average employee isn’t expected to get involved, reaching out to like-minded professionals, and coming up with content that you can pitch to an enthusiastic audience. You are your own most precious resource, and you should invest in yourself like you would any other important asset.

In this episode, Brandon explains why conferences are key for getting your...

Marshal Gillen, aka Marshal LIVE, is an inspirational speaker, lifestyle entrepreneur and author based out of San Diego. Marshal shares how he turned his mess into his message and now inspires others to turn what they previously thought were unreachable goals into achievable realities.

In this episode, Marshal reveals how his emotionally troubled upbringing shaped him, discusses the chance encounter that set him on the path to motivational speaking, how he built his personal brand, and explains why he believes selling is “dead.”

The Finer Details of This Episode:

For this Freestyle Friday, Brandon shares his own professional journey, reveals what he's passionate about, and lays out what he hopes his work can find a resolution for.

Brandon discusses future guest, Mike Kim from the Brand You podcast and runs through an exercise he learned from Mike's content, answering these questions:

The Finer Details of This Episode:

Some of the hottest marketing trends and useful tools to reach your customers authentically are livestreaming and pre-programmed messenger bots to breathe life into your marketing and make it accessible to any curious customer, even if you’re technically not there to answer their questions. So listen, take notes, and get on top of these things now so you aren’t playing catch up in a few years.

In this episode, Brandon explains how you can do more with less using a single live video, lays out how you can tag your way to success, and has some...

Chris Strub is the CEO of I Am Here, LLC, a social media consultant agency, and an expert on how to get your brand noticed, discussed and promoted. He is also the author of 50 States, 100 Days - The Book and the first person to livestream in all 50 United States, both of which allowed him to promote youth-centric nonprofit organizations across the country. Through his extensive experience with social media over the last decade, Chris knows what will and what will not get people talking about you.

In this episode, Chris lays out how he and other experts...

It’s the first edition—or official edition, at least—of Freestyle Friday, where Brandon follows up with listener questions, comments and reviews, and discusses what happens to be on his mind. Something that’s obviously on his mind this week is Brands on Brands on Brands’ recent launch, especially the work he had to do to step up the quality of the show, and also the feedback sent by you listeners and supporters.

In this episode, Brandon discusses the weekly format of this new show, how Brands on Brands on Brands’ launch went, and how he went from tr...

The recent launch of LinkedIn’s live video service got Brandon thinking about what actually makes for engaging video content and how each person can tailor theirs to a specific audience and/or platform to get the most bang for their buck—that is to say, every dollar spent on video and broadcasting equipment. It takes more than a high quality camera and microphone to make videos people actually want to tune in.

In this episode, Brandon lays out his 7-step method for creating high quality and attention-grabbing video content.

The Finer Details of This Epis...

Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up.

In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke ch...

We could all use a little help with our business. As your personal marketing coach, I'm here to help you go from unknown to being a brand that matters.

This episode provides a little more background on the show. With 3 shows per week, you should get the advice you need to set the marketing strategy for your business. I interview marketing experts and game changing entrepreneurs who share their secrets on how to build better brands. Brands that are true to a purpose, brands that build real connection, and brands that matter to consumers.

You...

Launching a branding business was a tricky process for Brandon because he didn’t really have any marketing connections from his former line of corporate work. Thankfully, he was able to seek out a few communities that made his next steps more confident and purposeful, and through coaching and free resources was able to grow his own brand to where it is today.

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of...

Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business.

In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word...

Steve Sims is the founder of personal concierge service Bluefish and a speaker who has worked with Richard Branson, Elon Musk and many other rich and influential figures. Forbes has called him “the real life Wizard of Oz,” acting as a kind of Make-a-Wish Foundation for the super rich and providing them with bespoke experiences beyond their wildest dreams. He is also the host of The Art of Making Things Happen podcast and author of Bluefishing: The Art of Making Things Happen.

In this episode, our host Brandon Birkmeyer speaks with Steve about some of the unique serv...

Advertising is great for getting the word out about your business, but you don’t simply want customers who come and go. Instead, thinking about what you can do to build and manage communities around your businesses and services. A strong community can make customers and users feel like they’re part of something bigger than simply using your products.

In this solo show, Brandon explains how you can use your existing connections to forge a strong community around your business.

The Finer Details of This Episode:

So much of success in business is being able to pull customers toward your product and service. Quite fittingly, there’s a six-step process called P.U.L.L. M.E. that’s essential for figuring out what exactly you need to do to accomplish that. To truly connect with customers and succeed, you need to actively engage with them at every step of the transaction process.

In this mini-episode (minisode, if you will), Brandon explains how you can bring your customers value on a daily basis and breaks down the PULL ME method.

The Fine...

Today we learn what it means to be a more human brand, make connections with customers one-to-one, and how the marketing rebellion has changed what it takes to be a brand to this next generation of customers.

Today our guest is an internationally acclaimed keynote speaker, Mark Schaefer.

Mark is an author and strategy consultant for marketing. I have read several of his books, including his most recent one, Marketing Rebellion: The Most Human Company Wins. He is a college educator and has been a leader in this industry for years.

I've respected...